Paid media campaigns
built from the ground up
around your audience.

Using insights to drive results.

Discover how to use data to grow your brand

At Clickoo we believe that a successful paid media strategy has to be built upon a solid foundation of data.

Data made up of a range of insights from local market preferences, audience purchasing behaviours and the wider market landscape – Including your competitor activity and market forecasts.

We take this data, and using years of expert knowledge about many different paid media channels we curate a paid media strategy that’s tailored to meet your goals as a brand in any market you choose – No matter what language.

It’s this carefully considered approach that makes the difference when you’re entering a competitive market, and standing out from the crowd is the difference between success and failure.

Insights generation is the crucial first stage of our 3 step process to growing brands through paid media, no matter the market.

Localised paid media

“Most of the world will make decisions by either guessing or using their gut. They will be either lucky or wrong.”

– Suhail Doshi, chief executive officer, Mixpanel.

Learn more about data led paid media strategies

Our process begins with understanding your business.

We perform a fact-finding discovery session involving key stakeholders, to dig deeper into your business goals, strengths, weaknesses, existing audience personas and experiences with on- and offline campaigns. Whether it’s a start-up or an established business, we always value any insights they can bring to the table to support our research, though equally we aren’t afraid to challenge any assumptions about their market or audience if we find evidence suggesting the contrary.

Next we’ll work with trusted 3rd party market research partners alongside our representatives
at Google and Facebook to source macro insights such as a full PESTLE (political, environmental, social, technological, legal, economic) analysis, as well as scoping out the market opportunity and competitor landscape on a country level.

Once we have a good understanding of the wider market situation we’ll get into the micro by deep diving into the client’s specific target audiences, going beyond simply demographics and geographics to pinpoint their buying behaviours, influences and barriers, as well as gathering a wealth of cultural and linguistic insights from our Local Market Specialists native to the target territory.

Putting together this blend of qualitative and quantitative data we perform a spot of alchemy and turn market insights into a fully tailored and well-rounded paid media strategy that’s built from the ground up to achieve your brand’s goals.

paid media insights

Want to catapult your brand growth
with insight led paid media?

Book a consultation

Hayley Kenyon, Clickoo