Our process begins with understanding your business.
We perform a fact-finding discovery session involving key stakeholders, to dig deeper into your business goals, strengths, weaknesses, existing audience personas and experiences with on- and offline campaigns. Whether it’s a start-up or an established business, we always value any insights they can bring to the table to support our research, though equally we aren’t afraid to challenge any assumptions about their market or audience if we find evidence suggesting the contrary.
Next we’ll work with trusted 3rd party market research partners alongside our representatives
at Google and Facebook to source macro insights such as a full PESTLE (political, environmental, social, technological, legal, economic) analysis, as well as scoping out the market opportunity and competitor landscape on a country level.