Over the years since paid media channels, like Google AdWords, first rose to popularity, the term ‘best practice’ has become synonymous with effective campaign management.
Every agency has its own take on the best approach to managing a campaign, and it’s crucial to your success that you work with one that understands how the ever changing landscape of digital advertising and machine learning has impacted what makes for ‘best practice’, and what out-of-date techniques to avoid.
As a paid media specialist we believe best practice is a true understanding of the mechanics and technologies behind the channels that we manage, so that we can adjust our strategies to meet the specific needs of our clients, over the one size fits all approach preferred by some.
We’ve been managing paid media campaigns for over a decade, in this time we’ve won awards, grown many brands in new markets and even been selected as one of only a handful of Google’s recommended agencies for growing your brand internationally.
A huge part of this success has been down to us building a better understanding of audiences, in order to really create a connection between them and our clients brand.