What is localized
Paid Media?

Putting your audience back at the centre of your digital strategy.

Localised paid media is an approach to digital marketing that is centered on the importance of tailoring your strategy beyond simple translation when expanding into new markets. Understanding how to communicate, and create a connection with audiences in new markets is crucial to the success of your marketing, and failing to account for the nuances of the audience you are targeting can lead to wasted investment and even a damaged brand reputation.

Localised PPC campaigns are about much more than just the language you serve your adverts in, they focus on putting your audience at the centre of your digital strategy – no matter the market, country or language.

At Clickoo, we have over a decade of experience delivering growth for brands in markets across the world with multi-lingual campaigns. Our experience in tailoring campaigns to markets all over the globe has given us a unique perspective, and means that we are perfectly positioned to support brands with shifting towards a more audience centric approach to their digital marketing.

As pioneers of the localised approach to paid media we believe that in the data-first world of ever-more automated digital advertising – putting your audience at the centre of your digital marketing strategy is the key to success.

This means going the extra mile to ensure that your paid media campaigns aren’t just technically excellent and making the most of the latest in machine learning based tech, but are also humanised, by tailoring your campaigns to really connect with each audience you want to promote your brand to.

This approach applies to all advertising in a data-first world, so if your looking to grow your brand in your native market, or 10 new ones, we can help.

We have developed our audience centric, localized approach to paid media over years of working with brands to expand internationally through paid media – leaning from the challenges faced when scaling into new markets. Typically, the approach brands take when expanding their reach internationally (known as internationalisation) does include some form of localisation. Commonly, the central focus of their localisation efforts is their website, updating the language and perhaps even changing colors and images to ensure a better experience for users from their new target market. It’s a complex, and often lengthy process – but ultimately it’s worth it, as it’s widely known that a localized website drives better results because it allows the users that visit those pages to more effectively connect with the brand. Unfortunately, that’s often as far as brands go – investing huge budgets into tailoring their websites to meet the needs of the local audience, but overlooking a key factor – Creating a connection with audiences via a localized PPC campaign before they visit the website.

This means like localizing your website, in order to drive the growth your brand desires – your whole approach to paid media needs to be built around a true understanding of what drives your audience to take action.