Putting your audience back at the centre of your digital strategy.
Localised paid media is an approach to digital marketing that is centred on the importance of tailoring your strategy beyond simple translation when expanding into new markets. Understanding how to communicate, and create a connection with audiences in new markets is crucial to the success of your marketing, and failing to account for the nuances of the audience you are targeting can lead to wasted investment and even a damaged brand reputation.
Localised paid media is about much more than just the language you serve your adverts in, it focuses on putting your audience at the centre of your digital strategy – no matter the market, country or language.
At Clickoo, we have over a decade of experience delivering growth for brands in markets across the world with multi-lingual campaigns. Our experience in tailoring campaigns to markets all over the globe has given us a unique perspective, and means that we are perfectly positioned to support brands with shifting towards a more audience centric approach to their digital marketing.
As pioneers of the localised approach to paid media we believe that in the data-first world of ever-more automated digital advertising – putting your audience at the centre of your digital marketing strategy is the key to success.
This means going the extra mile to ensure that your paid media campaigns aren’t just technically excellent and making the most of the latest in machine learning based tech, but are also humanised, by tailoring your campaigns to really connect with each audience you want to promote your brand to.
This approach applies to all advertising in a data-first world, so if your looking to grow your brand in your native market, or 10 new ones, we can help.